VIDEO: Market Timing

Given that global stock markets plummeted 40% in 2008 wouldn't market timing be a better strategy? Of course not, says Kenneth French, Professor of Finance at the Tuck School of Business at Dartmouth College.

The only thing you can be sure of about market-timing is that most people who try it lose. If you can't handle the volatility, the smart answer is to shift your portfolio allocation more toward cash and bonds and less toward equities... and keep it there. Just don't try to leap in and out of stocks to catch the latest market moves, because it's a mug's game.

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